Privacy Policy
How we collect, use, and protect personal information across the Atlas platform.
Last updated: 17 July 2026
This Privacy Policy explains how Atlas TMS ("Atlas", "we", "us") handles personal information when you visit our website, request a demo, or use our platform. It is written to align with the principles of the EU General Data Protection Regulation (GDPR) and comparable data protection laws. This is a generic sample policy provided for illustration.
1. Information we collect
We collect information in the following ways:
- Information you provide — such as your name, work email, company, role, and the contents of messages when you contact us or book a demo.
- Usage information — such as pages visited, referring URLs, device and browser type, and approximate location derived from your IP address.
- Cookies and similar technologies — used to keep the site functioning, to remember preferences, and to understand aggregate usage.
2. How we use information
We use personal information to:
- Respond to enquiries and provide requested demos or support.
- Operate, maintain, secure, and improve our website and platform.
- Send relevant service and product communications where permitted.
- Comply with legal, regulatory, and contractual obligations.
3. Legal bases for processing
Where GDPR applies, we rely on one or more of the following legal bases:
- Consent — for example, when you opt in to marketing communications.
- Contract — to take steps at your request and to deliver services you have engaged us to provide.
- Legitimate interests — to run and secure our business, provided your rights do not override those interests.
- Legal obligation — where processing is required by applicable law.
4. Sharing and subprocessors
We do not sell personal information. We share it only with trusted service providers who act as subprocessors — for example, cloud hosting, analytics, and communication providers — under contracts that require appropriate safeguards. We may also disclose information where required by law or to protect our rights.
5. Data retention
We keep personal information only for as long as necessary for the purposes described in this policy, to comply with our legal obligations, resolve disputes, and enforce agreements. When information is no longer needed, we delete or anonymise it.
6. Your rights
Subject to applicable law, you may have the right to:
- Access, correct, or delete your personal information.
- Restrict or object to certain processing.
- Request portability of information you provided to us.
- Withdraw consent at any time, without affecting prior processing.
- Lodge a complaint with your local supervisory authority.
7. Security
We apply administrative, technical, and organisational measures — including encryption, access controls, and continuous monitoring — designed to protect personal information against unauthorised access, alteration, disclosure, or destruction. No method of transmission or storage is completely secure, but we work to protect information proportionate to the risk.
8. Contact us
If you have questions about this policy or wish to exercise your rights, please contact us. We will respond within the timeframes required by applicable law.